The Oscar Grant Foundation and Live the Dream Foundation Host Family Literacy Event in East Oakland on September 17, 2011

The Oscar Grant Foundation with Live the Dream Foundation will host the “Reading in the Park” at Verdese Carter Park September 17, 2011. The event will take place on Saturday, September 17th, 2011 from 10:00am -3:00pm The Verdese Carter Park site is located at 96th Avenue and Bancroft Ave, of Oakland, Alameda County, California. This event will provide families to join in the joy and fun of reading with youth of all ages. There will be various activity booths, reading circles and a mobile library to register attendees for free library cards. There will be food vendors, free refreshments, giveaways and raffle prizes. This event is free and open to the public; however pre-registration for your family or for a group of children that you can bring is strongly suggested at:

http://www.eventbrite.com/event/2002594815 .

This event hopes to bring awareness to the benefits of reading by exposing kids, teenagers and families to a smorgasbord of books, resources and activities related to reading. There will be age appropriate books in reading circles and many activities related to reading for youth and families. The event is also an opportunity for college and high school students to give back to its surrounding community. To sign up to volunteer please email Oscar Grant Foundation Director at beatricex19@yahoo.com

“We are excited to work with the community in Oakland to put on this event. East Oakland is filled with gifted, talented and creative youth. Put a book in their hands and powerful things will happen.”

Testimony: “I personally attended a Reading Rainbow in the Park which was held in East Palo Alto. I witness the excitement, fun, and most importantly, the joy the children were having in reading and being read too.” After discussing with the organizer, Marlayna Tuiasosopo, the ideal to bring to the East Oakland community was born.”

The Oscar Grant Foundation and Live the Dream Foundation are nonprofit organization working to construct a network of community and youth leaders that address and resolve social, cultural, political, humanitarian and economic development issues. The vision of The Oscar Grant Foundation was founded specifically to provide a bridge for better communication between the police force and the community, to provide educational training in life skills, support for children, youth, and families in need throughout California, nationally, and internationally. For more information about the event or The Oscar Grant Foundation visit the website at http://oscargrantfoundation.com

As a sign of support, we are requesting a contribution from you to aid in the production of this first of a kind event. Your contribution will help defray our production costs and to further the work of The Oscar Grant Foundation and Live the Dream Foundation in providing quality programs for the youth of Alameda County.

We are requesting your aid in supporting our community volunteer event. Since this is an all-volunteer effort, we are soliciting businesses in the area to participate and help out where possible. The event will feature various activities focused on the importance of reading. This is a FREE family friendly event.

Supplies, giveaways, raffle prizes, and monetary donations will go to the following:

**Giveaways for the raffle – participants will get tickets in the raffle with the more reading activities they participate in

**Books to give away – all donations are welcome

**Advertising Costs – signage, printing of posters, flyers, mailers

**Supplies for the event – e.g. Bags for giveaways, Flyers, Pens, Notepads

**Donated Drinks and/or Food for volunteers

**Rental fees for equipment tents, booths, park, port-a-potties, trash removal, etc

The event is also an opportunity for college and high school students to give back to its surrounding community; to sign up to volunteer please cephusjohnson@yahoo.com

sponsors

Presenting Sponsor – Featured at all 2011 Oscar Grant Foundation and Live the Dream Foundation Events whereupon your Corporation name is featured as the official sponsor i.e. “Your Corporation Name” presents…2011 Oscar Grant Foundation and Live the Dream Foundation Events. All event ads, press releases, website, program schedules, flyers, posters, T-shirts, program booklets, radio and/or television mentions and any and all other promotional products, will feature your Corporation name as the Presenting Sponsor throughout 2011 $5,000.00 to $10,000.00

• Category Exclusivity;
• Corporation identification on all pre and post event advertising;
• Corporation identification listing on the event invitations as the Presenting Sponsor;
• Event signage opportunities at all events;
• VIP Tent
• Pre-event meeting and photo ops with the Event Headliners;
• Public address opportunities to all events;
• Website ad banner with link to Corporation home page;
• Newsletter and Email Blast listing as Presenting Sponsor;
• A full page color ad on the back cover of the Live the Dream Foundation program booklet; Additionally for the front page will reflect your Corporation as Presenting Sponsor.
• The right to exploit all Live the Dream Foundation events in the media for corporation’s own advertising;
• The first right of refusal to re-sign as Presenting Sponsor for the 2012 Reading in Park Foundation events;
• A $1,000.00 Scholarship awarded in your Corporation’s name to be presented by a Corporation representative at a designated Oscar Grant Foundation and Live the Dream Foundation Event.

Event Title Sponsor – Officially feature “Your Corporation Name” as Event Title Sponsor of designated event. Additionally your Corporation’s banner will be featured as part of the backdrop of the designated event. All ads, press releases, website, program schedules, flyers posters T-shirts & radio mentions and program booklets will feature your Corporation name as the “Event Title Sponsor”. $1,000.00 to $4,000.00

• Event Exclusivity;
• Corporate identification on all pre and post event advertising;
• VIP Tent
• Event signage opportunities at designated event;
• Public address opportunity with the event audience;
• Pre-event meeting and photo op with Event Headliners;
• Stage Acknowledgements at the designated event;
• Website ad banner with link to Corporation home page;
• Newsletter and Email Blast listing your Corporation as Event Title Sponsor;
• A full page color ad on the back inside cover of the Live the Dream Foundation event program booklet ;
• The right to exploit the designated event in the media for the corporation’s advertising;
• The first right of refusal to re-sign event title sponsorship package for 2012 event.
• A $500.00 Scholarship awarded in your Corporation name presented by your Corporation Representative at the Designated Event.

Banner Sponsor(s) – Your Corporation banner will be used as part of the backdrop to be displayed at the event. Website, program booklet, event flyers and event posters will feature your Corporation name. $500.00

• Event banner signage at individual designated event;
• Public address acknowledgements;
• Website ad banner with link to Corporation home page;
• Newsletter and Email Blast listing as individual designated banner event sponsor;
• The right to exploit the Live the Dream Foundation designated event in the media for corporation’s own advertising.

Potential results of sponsor’s involvement:

• Increased community awareness;
• Build corporate database;
• Maintain a strong presence in the community year round through Pre and Post promotional events, newsletters, and etc;
• Consumer/brand visibility among target audiences;
• Satisfy Corporate Goodwill and meet your Community Investment Act requirements (CRA);
• Strengthen consumer intent to use your Corporation services/resources through event involvement and distribution collateral.

Event Attendance Demographics:

Average House Hold Income $45,000.00 +

Attendees Age Range Percentage (%)

14-18 85%

18-39 10%

39-54 3%

55 and older 2%

Gender

Female 60%

Male 40%

Education

K – 8 75%

High School 20%

College 5%

Ethnicity

African American 40%

Asian, Hispanic, others 55%

Caucasian 5%

Supporters

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